Become the business owner who actually gets stuff done

That thing on your list isn't one task. It's a project wearing a task's clothing.

Become the business owner who actually gets stuff done

That thing on your list isn't one task. It's a project wearing a task's clothing.

The year is moving. Your project isn't.

You know the one.

It's been sitting there for months, maybe longer.

Finish my portfolio site.

Launch the collection.

Publish the book.

Finally run my own event.

One line, doing nothing.

You already know there's more to it than an afternoon. 47 small things, probably, if you actually sat down and counted them. You just don't know what they are, what order they go in, or whether you've even got the time for them.

So it stays exactly where it is. And that can be exhausting. Carrying round something you can't even start. And you start to think it's you. Maybe it's just how your brain works. Maybe you've decided you're 'just not a business person'.

It isn't you. Just that nobody's ever taught you how to.

I'm Sally. I spent over twenty years working inside creative industries, live events and tours. I was always backstage, making sure that the show went on. The plan had no choice but to hold - venues full of people, artists stuck in traffic, planes gone tech - the shows that had to go on whether or not everything had gone right to get there.

I teach creative business owners the same skill I learned along the way, minus the flying tracks. How to break any project down, see what it actually needs, and build a plan you can run.

I won't do the project for you. I'll teach you how, so you can do it again on whatever lands on your list next.

Over 20 years working behind the scenes inside creative industries. Keeping the work on track, planning logistics, ensuring everyone was where they should be. If the plan didn't hold there, the show didn't go on

Get The Breakdown for FREE

That one task on your to-do list. The one you keep moving it to next Friday.

Turns out there's a reason it never gets done!

Let me send The Breakdown to you. A look at five ordinary to-do's on your list, and the 20+ tasks hiding inside each one.

Break It Down

Already know that one line on your to-do list is really a project?

Don't wait for a better moment, there isn't one coming.

In just 5 days you'll have everything you need to get your project started.

©️ 2026 Sally Machin | All right reserved

The ADHD Fundamentals certification is a CPD Accredited qualification from the Neurodiversity Training Academy. It builds foundational knowledge of ADHD presentations, symptoms, and holistic approaches to ADHD support, giving practitioners a credible, independently accredited grounding.
The Certified Business Strategist is a CPD accredited certification from The Business Success Company(Lisa Johnson Academy) covering the full scope of business strategy - from vision, values, and business modelling through to sales strategy, market research, and scaling. It's assessed via case study and examination before accreditation is awarded.

©️ 2026 Sally Machin |

All rights reserved